You can blame Cara Delevingne and her impeccable set of full brows, but the focus of perfectly shaped arches is not going anywhere. And, although we’d all love a set of thick, full brows to rival Cara’s, most of us weren’t born with those genetics. So the question remains: should we be following brow trends, or are we better off doing our own thing?

During the ‘20s and ‘30s it was fashionable for brows to be severely plucked and pencil thin. After a brief couple of decades sporting fuller “Hollywood” brows, the late ‘60s and ‘70s Cosmetic companies had us back on the plucking bandwagon with thin disco brows being the shape du jour (all the more space for blue shadow, obviously!)

The ‘80s saw us come around again thanks to the bushy set sported by Brooke Shields… only to yo-yo back again.  Anyone growing up in the ‘90s will shudder at the memory of the over-tweezed one-line brows that gave that perpetually shocked look (we’re looking at you, Drew Barrymore).

And you may not only remember that phase, you might still be living with its hangover as these “pluck-happy”, ultra-skinny times, resulted in non-growing, non-existent brow hairs… not to mention a little bit of a resting b*tchface as we grew older!


Thankfully over the last 10 years, we’ve learnt from this, with brow awareness, re-education and great brow articles in media, leading to better brow shapes.


Now, most people appreciate the more classic fuller brow – powerful yet feminine with a balanced arch, but as you can see this has not always been the case. So, although we appreciate fashion for colour trends, cuts, and of course the latest Gucci unlike a disaster shoe purchase, following brow trends could result in no brows at all. As always, it’s best to work with your natural shape, and let Steve work his magic creating the most flattering brow for you.